Marketing Plan & Proposal Assembly Quiz

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Question 1 of 5

1. Question
What does the Marketing Plan do for your proposal?
- Determines IF the proposal will sell, for how much and to which publisher.
- Explains that I will start building a platform on the day they commit to buying my book.
- Reassures them that when Oprah sends the limo, I'll get in it.
- Tells them precisely what I expect them to do to help me make this book successful. After all, they earn more money from it than I do!
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Question 2 of 5

2. Question
Is it ever advisable to WAIT to pitch the proposal while you wait to buff up your platform?
- Waiting is NOT advised if your subject matter is on Page One of the news right now. Think "OJ Trial" or "Erin Brockovich" kind of in the news. If it's in the news, then publishing your book now might make economic sense for a publisher.
- Waiting IS advised if you are really going to stop dreaming and get out there and work – hard – for 3-12 months to build a growing, interesting platform.
- Waiting is NOT advised if your book is about a new or forthcoming trend, invention or product.
- Waiting is NOT advised if you want to sell to a scientific or academic publisher, because they don't really care about platforms.
- Waiting is advised if you have the slightest chance of being a "bigger fish" in 12 months.
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Question 3 of 5

3. Question
What is the “Botswana Method”?
- It means something weird about how I should literally mail my proposal to Botswana and then wait for it to come back or something…?
- It's a hopefully-memorable admonishment to give my proposal two weeks' rest after I finish it before I turn it in, so that it can be more perfectly edited.
- It's some kind of racist thing about the literacy levels of Botswanian postal clerks that I found offensive.
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Question 4 of 5

4. Question
That’s it. You’re done! What are your plans and dreams for your book now?
- This response will be awarded full points automatically, but it will be reviewed and possibly adjusted after submission.
Grading can be reviewed and adjusted.

Grading can be reviewed and adjusted.
Question 5 of 5

5. Question
We’ve been working to make the Book Proposal Workshop better and better every time we teach it. Your input is invaluable! What did we do great? What could we do better? How did you like the student portal? What did you think of Wendy’s teaching style? Do you feel like you now know how to get your book sold? Please, tell us here. **If it’s NOT ok to use your positive comments in our marketing, let us know below.**
- This response will be awarded full points automatically, but it will be reviewed and possibly adjusted after submission.
Grading can be reviewed and adjusted.

Grading can be reviewed and adjusted.

Marketing Plan & Proposal Assembly Quiz

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